If you find your self confused by the words “tweet” and “blog,” you are in the right place. The world has changed and you find yourself behind the times. The goal of this blog (i.e. an on-line journal) is to keep you updated on the current terms and online tools that will help your non-profit or small business grow in this new world.
Let me start off by defining social media. Social media is the idea that everyone is the media. In the past, we got our news from traditional media outlets, such as T.V., newspapers and magazines. In our world today, the news is what’s happening at your dinner table. Every tweet from Twitter, status update from Facebook, and YouTube video uploaded is news. People are joining a very large conversation online, and it is your organizations job to contribute to that conversation. People will talk about you online and it is your job to talk back.
I will be blogging weekly and giving simple steps that your organization can take now to catch up with the world around you. The first tip I will give you is to educate yourself on social media and how it effects your business (and yes, it effects YOUR business and non-profit). There are some really great books out there on this subject. The one I will recommend you start with is “Six Pixels of Separation” by Mitch Joel. This is a great book that takes you step by step through the different online channels that can help your business grow online.
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